clean labelconsumer trendscpg innovationfood trendsingredient transparencypremiumization by Valentin ChelnokovMar 31, 2025Premiumization Isn’t Just a Trend — It’s a Trust ExercisePremium isn’t about price — it’s about proof. At Zina’s, we show how transparency, real ingredients, and small-batch care redefine what “premium” means in the world of prepared foods.