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Posts tagged: Prepared Foods

Premiumization Movement Makes Storytelling, Packaging Important as Ever

by Valentin ChelnokovDec 10, 2025

Brand Transparency Clean Label Consumer Trends Food Industry Packaging premiumization Prepared Foods Storytelling

Premiumization Movement Makes Storytelling, Packaging Important as Ever

A look at The Food Institute’s latest article by Chris Cambell — and why modern “premiumization” has less to do with cost and more to do with clarity, storytelling, and honest ingredients. Featuring insights from Zina’s.

We Need to Stop Pretending "Ultra-Processed" Means Anything Clear

clean label consumer trends food industry food policy healthy prepared foods

by Alex ChenakalNov 25, 2025

We Need to Stop Pretending "Ultra-Processed" Means Anything Clear

Consumers are suddenly worried about “ultra-processed” foods again — but the term itself has no clear meaning. Here’s why the real issue isn’t processing, but whether food still resembles food.

Mood-Boosting Vegetables (and the Quiet Logic Behind Them)

dietitian insights mental health mood nutrition prepared foods ready meals vegetables

by Alex ChenakalJun 27, 2025

Mood-Boosting Vegetables (and the Quiet Logic Behind Them)

We don’t market mood boosts. But we see it: the right vegetables, properly prepped, actually help people feel better. Here’s how—and why we build meals around it.