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Premiumization Isn’t Just a Trend — It’s a Trust Exercise

by Valentin ChelnokovMar 31, 2025

Clean Label Consumer Trends CPG innovation Food Trends Ingredient Transparency premiumization

Premiumization Isn’t Just a Trend — It’s a Trust Exercise

Premium isn’t about price — it’s about proof. At Zina’s, we show how transparency, real ingredients, and small-batch care redefine what “premium” means in the world of prepared foods.

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