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Value Is More Than a Price Tag: What 2025 Shoppers Are Really Looking For — and How Zina’s Is Meeting Them There

by Valentin Chelnokov

2025 TrendsCPG LeadershipFood StrategyProduct ExperienceTrusted ProductsValentin ChelnokovValue in Food

Value Is More Than a Price Tag: What 2025 Shoppers Are Really Looking For — and How Zina’s Is Meeting Them There

Consumers in 2025 aren’t just price-conscious — they’re meaning-conscious. At Zina’s, we’re building value not through discounts, but through trust, intention, and quality that lasts.

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