An exclusive interview with Valentin Chelnokov, CEO of Zina's Fine Food
The food industry is experiencing soaring prices, prompting small manufacturers to seek innovative solutions to stay competitive. One such solution is collaborating with established food manufacturers for white labeling.
In this exclusive interview, Valentin Chelnokov, CEO of Zina's Fine Food, a successful manufacturer in the New Jersey/New York area, shares his insights on the power of collaboration and white labeling in the food industry.
Q: How has collaborating with established food manufacturers helped Zina's Fine Food grow and stay competitive?
Valentin Chelnokov (VC): Collaborations have been a game-changer for us. By partnering with larger food manufacturers, we've been able to reduce costs for raw materials, transportation, and production.
This has allowed us to focus on our core competencies, like product development, marketing, and customer service, while leveraging our partners' resources to create competitive offerings.
Q: What role does white labeling play in the growth of small food manufacturers like Zina's Fine Food?
VC: White labeling has been instrumental in unlocking new markets and revenue streams. We produce and package products for other companies under their brand names, which enables us to capitalize on our production capabilities without the need for extensive marketing and brand-building efforts. It also allows us to diversify our product offerings and enter new markets, gaining instant recognition and credibility.
Q: Zina's Fine Food has recently invited businesses with food manufacturing needs in the vegetarian market to collaborate. Can you tell us more about this initiative?
VC: Absolutely. We believe there's a growing demand for high-quality, vegetarian-friendly food products, and we want to help businesses cater to this market. By partnering with us, businesses can tap into our expertise and experience in producing plant-based food options. We're excited about the potential of these collaborations to create innovative, vegetarian-friendly food products that meet the highest standards of quality, taste, and nutrition.
Q: What advice would you give to other small food manufacturers looking to stay competitive in today's market?
VC: I would encourage them to explore collaborations and white labeling as viable strategies for growth. Partnering with established food manufacturers can provide access to valuable resources and help reduce costs. White labeling, on the other hand, can enable them to enter new markets and capitalize on their production capabilities. It's essential to stay agile and adapt to the changing market dynamics to remain competitive.
Valentin Chelnokov, CEO of Zina's Fine Food, is a strong advocate for the power of collaborations and white labeling in helping small food manufacturers stay competitive amid soaring food prices. By seeking partnerships with businesses in the vegetarian market, Zina's Fine Food is further expanding its horizons and setting an example for other small manufacturers looking to succeed in today's competitive landscape.
Valentin Chelnokov and Zina's Fine Food exemplify the power of collaborations and white labeling in helping small food manufacturers stay competitive amid soaring food prices. By partnering with Zina's Fine Food, businesses can benefit from a multitude of positive aspects, including the company's reliable transportation system, which ensures smooth delivery of products from New Jersey all the way to Florida.
Zina's Fine Food operates two state-of-the-art manufacturing plants in New Jersey, enabling them to maintain high production standards and meet the demands of their partners. Additionally, Zina's Fine Food's wholesale salads have already gained considerable recognition and success, as they are sold in over 1,400 supermarkets across New York State. This accomplishment further underscores the company's expertise and reputation for excellence in the food industry.
By seeking partnerships with businesses in the vegetarian market, Zina's Fine Food is not only expanding its horizons but also setting an example for other small manufacturers looking to succeed in today's competitive landscape.
Through collaborations and white labeling, Zina's Fine Food aims to continue driving innovation and growth, while providing its partners with a competitive edge and access to a proven recipe for success.
